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products and often applauded not popular. "Anta company employee said.
With the CBA get leap-forward developmentBasketball products are the core of Anta products sal  air max 1 sale es, sales accounted for total sales of over 10%. In October 2004, Anta at the CBA together about 60 million for three years. In 2006, the ANTA renew CBA each year rose to around 40 million sponsorship fee. Industry generally felt that the wings a  air max 90 womens  re not plump Anta is taking a big risk, but the opposite is true. At the signing of the CBA in eight seasons, Anta's sales remained about 90% high speed growth and highest in 2011 and net profit (1.73 billion dollars) domestic sportswear brands.

Basketball after this main products to improve their visibility, Anta sports products have been recognized, there is no doubt that hands on CBA, Anta had laid their position i  air max 95 sale  n Chinese sports brands.No CBA, but there are other strategiesLast year, the ANTA in the non-summer season periods, and vigorously promote "Anta camp" project, named after the stars around, more than 10 cities across the country training young players, broaden the brand. At the same time, Anta sign Zhou Peng, Liu Xiaoyu, Li Xiaoxu, a number of young talents, cultivating their own star  air max lunar uk   s. Even if it is no longer the League's only designated sports equipment, Anta can also sign players, training young players to extend influence in the field of

basketball.Next, exit Anta sponsors CBA does not necessarily reduce close contact with basketball, they have to further expand business by signing NBA player basketball fields of influence. Signing such as Frances, Luis Scola, Anta, while Celtics stars Kevin Garnett and still is a subsidiary of Anta contract star. Furthermore, Ann stepped exit sponsored CBA does not is equal to exit sports area of sponsored, recent  air max humara sale  ly years, Ann stepped constantly sponsored China other sports area, including table tennis league, and watersports, and Winter Olympics, and CCTV sports man wait, Ann stepped also and China Olympic Committee cooperation, cooperation term for 2009 to 2012, they also so obtained has London Olympics China