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Market environment is not optimistic, homogenization of competition among sports brands are very serious.One industry source said that domestic sportswear brands, Anta, xtep, 361 degrees are from Jinjiang, Fujian, and the peak is located in   nike blazers sale  Quanzhou, Jinjiang, and across the River from and, in addition, Jordan sport, Monroe, xidelong from Jinjiang. These neighboring enterprises invariably appear inventory backlog problems, growth rates have fallen sharply.In addition, the brand marketing   nike blazers for men   practice is consistent, is relied onheavily to sponsorship of sporting events and inviting celebrity endorsements expand awareness, cost is very high. In 2011, the Li-Ning ad costs of inputs, 17.6% per cent and sales,

followed by peak, 14.2%, Anta spent 1.22 billion yuan in advertising costs, accounted for more than 13.7%.The "golden period" endingHowever, for sportswear brand changes, some people in the industry was just as calm. "Today's malls, sp womens nike blazer low  brands still have a relatively large share of the market, but if you put it in the 90 's of the last century, where can I find sports brands in the mall's shadow, so the market itself is in constant evolution, a" golden period "ending, the emergence of a new" golden period ". "Wu Shufei said.Now, weaker market conditions als  womens nike blazer high   o have some sports brands to adjust marketing strategies. Chinese sportswear brand xtep intends to expand the children's market. Under the brand recently released circular, xtep will further expand the product range

this year, introduced as represented by the X-TOP brand of casual series and 1+1 series of children apparel, further into the children's market. In fact, national sports brand Anta, also t  nike cortez trainers uk  hrough various channels to launch its own, 361, Li Ning's clothes, started to enter the children's clothing market in China."The main consideration to sportswear, in itself, has a characteristic of environmentally friendly, comfortable, and make children's clothes would be similar, in addition, currently lacks a national children's wear brands, this is a chance for the sports brand. "Who has been serving in the Planning Department told Xinhua.